Awaken your vitality and bring out your most optimistic side, the fragrance with a citrus personality . From the hand of our expert perfumers, Pura Vida is the fruit of the fusion between science and nature. This universal perfume activates your well-being and your emotions thanks to its natural essential oils. Because what is natural, without a doubt, is to be well. This vegan fragrance has more than 96% of ingredients of natural origin . Its packaging is also environmentally friendly, made with paper from sustainably managed forests.